Worshipping at the church of Lululemon
Who would have thought that a simple reusable bag could start such a fascinating conversation? Edmonton Journal writer Paul Simons recently lamented the growing popularity of Lululemon bags.For those of you who haven’t yet encountered Lululemon, it’s a Canadian company which sells yoga inspired athletic apparel. Purchases are put into reusable bags which proclaim the company’s manifesto which includes such gems as:
Sweat once a day.
Creativity is maximized when you’re living in the moment.
Children are the orgasm of life.
Dance, sing, floss and travel.
Simons declared that spiritual advice from an eco friendly bag doesn’t sit well with her. Readers had lots to say about the article. Some felt that if the bags promoted good living, then what’s the problem? Others disagreed, including one who said if you are consulting a Lululemon bag for spiritual advice, then you honestly have no life!
I guess I must be part of the so-called Lululemon cult.
They make great clothes and have a cool philosophy. And yes I have a couple of bags that come in handy when transporting stuff. Maybe they don’t push my buttons because overall, their advice is a pretty good fit with my way of thinking.
Sure I get inspired by thought provoking books, great conversation and amazing people. But for me, inspiration also comes in the most interesting places…from my dog, Starbucks coffee cups and TV ads.
If something makes you stop and think, or prods you bit or even pushes your buttons, then I think hooray.
yeah i’m with you girl! anything positive, whether it is on a poster, t-shirt, TV or a bag is, well, positive. so what is there not to like? lulu has a great corporate culture, they make good stuff and the message is good. and i like their stock too.
Comment by FV — April 21, 2008 @ 11:48 am